The idea about Soiho came up a few years ago. We decided to do something against the increasing tendency of people to ware the same type of clothes.
We got in contact with young designers who were willing to create unique shirt designs. Particularly, a limited edition of shirts in which we introduced the idea of moving Art & Design. This means to find moving art at the bus stop, in a pub, in a square… any place you can think of.
Are you fed up with wearing the same clothes? We dare you to try something new!